New West Grand Prix
Year
2017 – Present
Deliverables
- Advertisement
- Branding
- Strategy
- Web Design
- Web Development
The New West Grand Prix is an international professional cycling race.
The New West Grand Prix returns to the streets of downtown New Westminster! The New West Grand Prix is a member of BC Superweek, one of the most prestigious cycling events in North America. The criterium-style race features a mass start and a 935-meter circuit that cyclists navigate for an expected 45-55 laps.
All photos used are the property of TLBVelo Photography.
Logo & Identity
Color Palette
New West Grand Prix color palette includes high contrast colors to capture the audience on first glance. These color combinations also provide the feeling of high performance and need for speed. New West Grand Prix colors also make it stand out against the other BC Superweek events.
Primary Blue
#00A5DB
Bright Orange
#F79433
Vibrant Red
#DA423E
Thrilling spectator experience.
See world class athletes, including some that have represented their respected countries at World Championships and Olympics.
