Rebrand and re-establish the ‘Marco’ brand as luxury, timeless, and professional.
Move the brand and existing identity to a more modern approach. Aligning it with this approach allows the brand to stand the face of time instead of the previous approach dating it right from the go.
The site launched successfully and has undergone much testing and transformation since, as all community websites must. It enjoys high traffic to this day, has facilitated an increase in Student accounts, and is much loved by its users as well as the bank’s shareholders.