Identity Design


Stroke & Recovery Association of BC



The Challenge

SRABC rebrand and direction to improve awareness and to grow social activity with group. 

The Idea

Building off the theme of support, family and recovery. Connecting these elements into a logo/mark and colour palette that would support the direction of these elements. 

The Result

A supporting icon mark was created separated into various colours showcasing the various stroke forms, but highlighting the positivity with bright colours. These bright and enthusiastic colours support the mission of SRABC that there is ‘Life after a stroke’. This rebrand helped re-establish SRABC in the community and increased positive awareness surrounding the effects and after effects of strokes both in young and older age groups.

A visual compilation summarizing the brand development for Stroke Recovery Association of BC.

All Recent Work